Where the
traffic stops
leaking.
Every visitor the other three disciplines earn arrives somewhere. We design, build and test that somewhere — until registration and first deposit stop costing you players.
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A thousand visitors, and where they go.
Typical funnel, before work
Nine out of ten losses happen after the click you paid for. That is why we treat the page, the form and the deposit step as part of the acquisition channel — not as a job for someone else’s backlog.
Statement
Doubling your traffic is expensive. Halving your drop-off is not.
The same acquisition spend buys twice the players once the page stops arguing with them. Conversion work is the cheapest growth left in most iGaming funnels — and the only one a competitor cannot outbid you on.
What we build
Four things, built to be measured.
Everything ships with tracking attached. If we cannot measure whether it worked, we do not build it.
01Sites and rebuilds
Operator and affiliate sites built for speed and for search — structure the SEO work can use, templates your team can extend without a developer.
02Landing pages per campaign
Market- and source-specific pages for paid, organic and affiliate traffic, shipped in days rather than sprints, each one tracked separately.
03Registration and deposit flows
The step where most players are lost: field order, KYC framing, verification wait states, payment method priority by market.
04Measurement
Server-side tracking and event design so every change has a before and after — attribution runs through to first deposit, not to the click.
The tests we run first.
Experiment log
| No | Hypothesis | Where | Typical lift |
|---|---|---|---|
| 01 | Registration split across steps | Sign-up form | +12–24% |
| 02 | Payment methods ordered by market | Deposit step | +8–19% |
| 03 | Bonus terms shown before the field, not after | Landing page | +6–14% |
| 04 | Verification wait explained in place | KYC screen | +9–17% |
| 05 | One offer per page instead of a grid | Campaign pages | +11–22% |
| 06 | Mobile sticky action instead of a footer button | All templates | +5–13% |
9/10
losses happen after the paid click
48h
from brief to a live test page
4
regulated verticals we design for
1
specialist, design through measurement
Contact
Send the funnel. We send the leaks.
A 30-minute call, then a written teardown of your registration and deposit flow — the three fixes worth shipping first, in order of expected return. One specialist runs it end to end: structured, fast, always personally there for you.
hello (at) igamingtour.com