Link building for iGaming
with real power.
Placements negotiated one by one, in environments that would have published anyway.
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Crumbles as you scroll
100k+
sites in our vetted portfolio
80
countries we place in
7
checks before a domain is bought
0
networks, PBNs or rented links
The ledger
What we offer, and what we don’t.
We buy
Regional news and sport titles with real readerships
Finance and lifestyle magazines that already cover betting
Editorial features built on data we produce for you
Sponsorships and partnerships with clubs and communities
Single, negotiated placements at a price we can defend
We refuse
Private blog networks
Marketplace bulk packages
Monthly rented links
Sites whose only content is paid posts
Anything with shared hosting footprints
Statement
A cheap link is the most expensive thing in gambling SEO.
Networks and marketplace bulk deals leave a pattern an algorithm sees from a distance. Rented links vanish the month you stop paying — and take their rankings with them.
The route a placement takes
01
Gap analysis
We map the profiles of the operators above you and isolate the environments that actually move positions in your market.
02
Shortlist & pricing
A named list before money moves: domain, traffic, topical fit, anchor plan, price. You strike out line by line.
03
Negotiation
We deal with editors directly, one placement at a time — which is why a domain costs less than on any marketplace.
04
Content
Odds explainers, market data, regional coverage: pieces editors publish because their readers want them.
05
Monitoring
Monthly checks on indexation, nofollow changes and removals. A dropped link is replaced or refunded.
Seven checks before a domain is selected.
Vetting protocol
| No | Check | What decides it | Verdict |
|---|---|---|---|
| 01 | Real traffic | Organic visits on the host page itself, not a domain score anyone can inflate. | Hard pass |
| 02 | Topical fit | Sport, finance, entertainment or regional news — somewhere gambling coverage is plausible. | Hard pass |
| 03 | Outbound pattern | How many paid links the site already carries, and to whom. Saturated sites are dropped. | Hard pass |
| 04 | Indexation | Page and section indexed and reachable, not parked in a hidden directory. | Hard pass |
| 05 | Editorial reality | A masthead, named authors and a publishing history that predates the link market. | Judgement |
| 06 | Licence context | Whether the jurisdiction and the site permit gambling links at all — checked before we pitch. | Hard pass |
| 07 | Footprint | Hosting, ownership and template overlaps with other sellers. Anything clustered is refused. | Hard pass |
Questions we get first
Before you brief anyone.
The first shortlist reaches you within a week of the call. Placements start going live from week three, then land continuously — never in a single burst, because a spike is a pattern too.
Yes. We check the jurisdiction and the host site before pitching, and we tell you where a placement would be a licensing risk rather than quietly buying it.
Price follows the traffic and topical fit of the host page, not a metric. You see the number per domain on the shortlist and approve it before anything is bought.
Editors who know the vertical and the local licence. Nothing is spun, and nothing is published that the host site would not have run on its own merits.
Every URL is monitored monthly. If it drops, changes to nofollow or moves, we replace the placement or refund it.
Contact
Tell us the market. We send the list.
A 30-minute call, then a sample list of placements we would buy for your market — with prices, before you commit to anything. One specialist runs it end to end: structured, fast, always personally there for you.
hello (at) igamingtour.com